Posted on: 24 May 2016
If you are a small business owner who is trying to attract millennials to your customer base, the best way to do it is by expanding your internet presence to be more user-friendly and useful. One of the easiest ways you can do this is by offering SaaS (software as a service) to users through a separate internet hosting company. If you have the right business model, this can move a lot of your profits to the online sector with relative ease.
Make SaaS work for your clients.
The first hurdle you need to get over is how to transform your business to a user-friendly model that people will want to use or buy a subscription to. For example, if you have a real estate business, instead of just posting listings online, you can have clients create an account with your website and opt in for newsletters or "buyer's first" perks for being a member of your website.
Other applications include creating subscriptions for website building, photo enhancing, or even printing. For instance, if you print photos and business cards, people could set up a free or pay-as-you-go account to order prints from you online from uploaded files. However, if they purchased a membership of $10 a month to upgrade their service, they could have unlimited printing, higher quality prints, or a discounted rate for print orders. The first step is figuring out a way to carve out an on-demand service that would meet the needs of your consumers.
Promote SaaS as a good deal for consumers.
After you change your business model and set up hosting for your SaaS service with an internet company, you need to make a profit with this new way of dealing. To use the printing example, if you offered a online subscription where people receive discounted prints, you need to make sure that the internet subscription is a better deal than more concrete options. Purchasing software or an at-home printer will be a more cost effective option for some consumers, so you need to market the good angle having a paid subscription.
You can say that you will always have the latest printing technology. Buying a printer to use at home for high-quality printing will only phase out as new tech appears. The average consumer can't afford upgrades, so they can continue a subscription with you to always have top-of-the-line quality. This mentality works for other business models as well: to have a subscription to music is better than constantly buying new song releases, to have designer clothes delivered to your door is better than going to the mall, and having access to the newest versions of video games with a membership is better than buying them on a disc. Your small clothing store, music store, or gaming corner is better off offering these more modern means of accessing the latest and greatest of software and products.
Make your software mobile-friendly.
Mobile phones currently hold the top spot for accessing the internet, so if you have a service-based website, your next goal should be to make it available for both iOS and Android smartphones in the form of an app, or at least make your website easy to access from the smartphone browser. While your SaaS framework might be too advanced for mobile phone processing, you should at least make it so costumers can access their accounts, view their orders, and sync their content. You should also have your software service linked to major hubs like Facebook, Pinterest, and Twitter.
Moving your brick and mortar business model to an online service is a big jump to make. For more information on how to make this happen for your business, talk to an internet hosting company, such as MSPartnership, in your area.Share