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Business Marketing: Which Type Of Hashtag Should You Use?

23 May 2014

For anyone that uses social media, it's hard to escape the innocuous little hashtag (a word or phrase preceded by #). This humble symbol has become such a global phenomenon that the American Dialect Society chose 'hashtag' as their 2012 word of the year. That aside, when a high-profile marketing campaign backfires because somebody used a hashtag the wrong way, it's clear that brands still have a lot to learn. Accelerate your digital campaign effectiveness, and learn more about the different types of hashtags that marketers can use.
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